Pacific Crest banner

After recently providing Pacific Crest with a logo refresh, we developed this handy banner stand for them to use at tradeshows, seminars, meetings and other events to help market themselves - as well as publicize their new-look logo.

Introducing Terry Carter

Without further ado, we'd like to introduce Terry Carter, the newest addition to the Focal Point team. Terry's education spans the country, literally, having earned her BFA from Central Washington University after a year-long stint at Hunter College in New York.

Terry is fascinated with technology and it’s role in the creative process, dabbling with computer illustration and honing her graphic design skills. She has experience with illustration, print design, advertising, advanced photo retouching, motion graphics for television productions as well as Flash and web design.

Our clients are going to benefit from her attention to detail, charismatic energy, and her unique creative perspective. Terry is a great addition to the Focal Point family, and we're excited to have her on board.

Cooking up an iPad App, no seriously

Mitch has been hard at work the last few weeks shooting hours and hours of footage and editing it all together to make recipe videos that will be featured on "TheInformedChef" iPad & iPhone application. He's worked with a few regionally and nationally recognized chefs, and will be featured in the next issue of the Tri-Cities Area Journal of Business.

Legacy Ford Commercial #1: Community

Legacy Ford - Community from Mitch Lewis on Vimeo.

Here's the commercial we created for Legacy Ford of Pasco. We're extremely proud of how this turned out.

FPM Creates Ad for Fortune Magazine

Focal Point Marketing recently designed an ad featured in the September 6, 2010 issue of Fortune Magazine. The ad was made possible by TRIDEC and the Tri-Cities Visitor and Convention Bureau, as well as the cities of Kennewick, Pasco, Richland and West Richland. The ad promoted the Tri-Cities as a booming place for energy, technology, recreation and leisure. It was placed in the middle of an advertorial about Washington state's innovative economic development, and talks in length about how the Tri-Cities specifically contributes in big ways.

Pick up an issue of your own!

St. Anthony Hospital - print ad #1

Here's a look at the upcoming print ad campaign for St. Anthony Hospital. The campaign was developed to coincide with our television ads, airing now through the end of the year.

Intern farewell: Goodbye Meagan!

Alas, it is the last day we'll enjoy Meagan Bradshaw's company (for now, at least). Meagan has been a very hard-working intern for us – writing scripts, mission statements, copywriting, running errands, and most important of all, baking outstanding cupcakes and sharing them with all of us at the office! The summer is almost over and she's heading back to WSU to continue her studies. Don't worry though, we hope to see Meagan back in our office over all major holidays :)

Meagan treated us to this magnificent cupcake collage as a farewell. Cheers Meagan!

Nascar of the Columbia

Taking advantage of every opportunity, Mitch and friends were out on the river armed with cameras, ready for the action of boat races. Needless to say, there was a lot of fun to be had, and some incredible shots of the hydros.

Watch Out 90210

Focal Point Marketing is working with St. Anthony Hospital in Pendleton, Oregon on a television commercial campaign. Lucky for Mitch, the two summer interns, Daniel Clark and Meagan Bradshaw, were willing and able to come along and help with set-up, stand-in for shots, and assist him in whatever was needed.

The shoot included filming doctors, nurses, and multiple instruments the hospital was featuring. The interns’ job was to assist in any way possible, Meagan was hooked up to the machine to get the blood pressure, heart rate, and blood oxygen levels showing on the screen. Daniel and Mitch got the shots they needed trying out interesting lighting techniques as Meagan sat in the corner with numerous wires attached to her.

Already in scrubs, the team decided to have some fun – handing medical instruments to 'doctor' Mitch. Everyone was looking fierce in medical garb, too!

Go to the "Our Work" page of our website and see the final commercial that resulted from this shoot.

Senator Patty Murray Visits The Reach

We were asked by The REACH to cover the 10th Anniversary Celebration of the Hanford Reach National Monument. Senator Patty Murray was coming to speak and we took the opportunity to interview her to save for use in future projects. In the photo you see Mitch running the camera and Daniel Clark (our summer intern) running the boom mic.