Focal Point wins big at 2012 ADDY's

Focal Point won 32 ADDY Awards at the 2012 Yakima Ad Federation Chinook Awards, including 12 Golds and 13 Silvers. That's nearly twice as many as last year! Congrats team, let's keep up the outstanding work! Here's what won...

GOLD ADDY Winners include:

• St. Anthony Hospital - Get Your Bubbleez On (music & lyrics)
• PowerNET - Wireless Internet (print ad campaign)
• PowerNET (3-part TV commercial campaign)
• Three Rivers Convention Center - Tattoo Convention (multimedia campaign)
• Three Rivers Convention Center - Tattoo Convention (TV commercial)
• Hanford REACH Interpretive Center (multimedia campaign)
• Hanford REACH Interpretive Center (brochure series)
• Mid-Columbia Energy Initiative - White Paper Brochure (design)
• Legacy Ford - Fair Deal Days (TV commercial)
• River Ranch Houseboats (TV commercial)
• Tri-City Court Club (TV commercial)
• Tri-City Visitor & Convention Bureau (TV commercial)

SILVER ADDY Winners include:

• Mid-Columbia Energy Initiative (multimedia campaign)
• Mid-Columbia Energy Initiative (website design)
• Mid-Columbia Energy Initiative (logo design)
• Legacy Ford - Superbowl 2011 (TV commercial)
• Legacy Ford - Year End Clearance (TV commercial)
• TRIDEC - GLAM Poster (poster design)
• TRIDEC - Membership Packet (sales kit design)
• Teknologize - Stationary (letterhead, business cards and envelope)
• Focal Point Marketing - 2011 Summer Hours Video
• Ignite Youth Mentoring (logo design)
• Three Rivers Convention Center - Senior Life Show (multimedia campaign)
• St. Anthony Hospital - Get Your Bubbleez On (web video)
• PowerNET - Airfield Winery (photography)

BRONZE ADDY Winners include:

• Legacy Ford - Year End Clearance (multimedia campaign)
• Hanford REACH Interpretive Center - REACH Comes to Life (photo manipulation)
• Pacific Office Solutions (logo design)
• Tri-City Visitor & Convention Bureau - Tee Time (photography)
• Thomas Manley - Baby & Pumpkin (photography)
• Gesa Credit Union - Gesa Name Game (website design)
• Carpenter Drilling (website design)

Crown Property Management Website Launch

Focal Point Marketing recently launched a brand new website for Crown Property Management. Check it out at www.crownpropertymanagement.com. The site highlights the services of this thriving local company and features a property database with a sleek, user-friendly interface. Focal Point also outfitted the site with a custom Content Management System, enabling the client to customize and update their site with ease. We wish Crown Property Management the best and hope the site offers continual success to their company!

Legacy Ford Super Bowl 2012

Legacy Ford - Superbowl 2012 from Focal Point Marketing on Vimeo.

For those of you that missed the commercial in the big game, here is the 2012 Legacy Ford Super Bowl commercial. What were your thoughts?

The taste of something new

Focal Point Marketing is "fresh" off a video shoot for Varieties International, promoting a new apple cross-breed called the Opal Apple. It is a bright yellow color, more vivid than one of it’s parents, the Golden Delicious and it's other parent, the Topaz apple. The Opal is exclusively grown in the United States, from Brotje Orchards in neighboring Prescott, WA. These seasonal tasty treats can be found at local farmer's markets, so keep an eye out and enjoy!

2011 ADDY Awards

Here are the 2011 ADDY Awards we took home back in March, including 15 Silver, 3 Gold, Best In Show (print), and 1 District Silver.

Ignite Youth Mentoring Re-Brand

The Focal Point design team recently took time out of our schedule to help Ignite Youth Mentoring of the Tri-Cities with a brand redesign and event promotion launch. We gave the organization a fresh, new logo and created new branding materials for their annual golf mentoring event. The goal was to modernize the brand so that it appealed to a broad audience, thus hoping to foster increased participation and community involvement.

The Ignite Youth Mentoring "Golf Buddies Miniature Golf Tournament" is on September 3rd, 2011 from 8:00am to 1:00pm at Canyon Lakes Golf Course.

Get Your Bubbleez On!

Check out this music video we made for St. Anthony Hospital in Pendleton, OR to promote hand washing. Get your bubbleez on!

PowerNET Campaign Launch

PowerNET - Artist from Focal Point Marketing on Vimeo.

Here is the first spot in a three-part television campaign for Benton REA's PowerNET. This first ad markets their Wireless Internet Services in rural areas of our corner of Eastern Washington, including Prosser, Grandview, Benton City and West Richland, among others. The spokesman in the ad just happens to be Ken Carter, a northwest artist and father-in-law of our very own Terry Carter. Enjoy.

The REACH Interpretive Center website

This post is a little late, but nearly two months ago we launched the new www.visitthereach.org site for the REACH Interpretive Center. The website will serve as a great promotional tool and news update as the REACH reaches its milestones and development of the building progresses. The interpretive center will serve as a valuable asset to the Mid-Columbia region, and a unique one at that – there is nothing else like it in Eastern Washington!

Focal Point's New Summer Hours

Summer Hours Announcement from Focal Point Marketing on Vimeo.

Starting this week, Focal Point is announcing its summer hours that will last through August 31, 2011. During this time, we'll be open Monday - Thursday from 7:00am to 6:00pm, and Friday from 8:00am to Noon. Summertime = fun time!