River Ranch Houseboats Teaser Ad

River Ranch Boats - Teaser Ad from Focal Point Marketing on Vimeo.

Check out our latest creative project – a teaser commercial for River Ranch Houseboats.

National ADDY's, Here We Come!

FOCAL POINT MARKETING WINS SILVER CHINOOK ADDY AWARD IN DISTRICT ELEVEN AND WILL ADVANCE ON TO THE NATIONAL ADDY AWARDS

In March, Focal Point Marketing tallied 19 Chinook ADDY Awards, including Best Of Show – just over a year after we launched. All of the winning awards advanced to compete in District Eleven of the American Advertising Federation. District Eleven is located in the Northwest and is made up of Alaska, Idaho, Montana, Oregon and Washington states, as well as the Canadian provinces British Columbia and Alberta. There are 15 Districts that will be competing in the National awards.

The award for Focal Point Marketing went to a photograph taken by Mitch Lewis, titled “Under The Bridge.” The photograph will compete against over 1,500 other national finalists for a National Addy Award on May 6^th and 7^th in Washington, D.C. National winners will be presented at the National Addy Awards Show in San Diego CA on June 4, 2011 held in conjunction with the AAF National Conference. The American Advertising Federation’s annual ADDYs were established in 1959 to recognize outstanding contributions to advertising and design.

Focal Point takes home 19 Chinook ADDY Awards

Your friends at Focal Point Marketing & Multimedia are proud to announce that we reeled in 19 awards at this year's Chinook ADDY Awards (American Advertising Federation), including the prestigious "Best In Show." We tallied fifteen Silver ADDY's for clients like Legacy Ford, St. Anthony Hospital, Three Rivers Convention Center, Six Degrees Restaurant and more. Two of the three Gold ADDY's came from photography, while the third Gold winner (and Best in Show recipient) was Knutzen's Meats for the BBQ sauce packaging design.

All in all, it was a very successful outing and many of the winners will be going on to compete at the Washington State level in Seattle against some of the bigger ad agencies. We're extremely proud of our staff, and we'd like to thank our terrific clients for trusting in our expertise.

Mid-Columbia Energy Initiative branding

We've had the pleasure to work with TRIDEC through the branding process of the Mid-Columbia Energy Initiative, a great coalition of local energy leaders looking to secure energy independence in our region and in the United States. This logo is the result of our integrated branding process that will spread across a wide range of materials.

Legacy Ford Super Bowl Spot

Here is the Legacy Ford commercial that first aired during the Super Bowl. Enjoy.

Legacy Ford- Superbowl from Mitch Lewis on Vimeo.

Look for our Legacy Ford Super Bowl ad

Sorry everyone, there isn't room to step away from your TV's during the commercial breaks at this year's Super Bowl on Sunday. Why, you ask? Because there's sure to be some great advertising/commercials during the game, including a spot we created for Legacy Ford of Pasco. Hope everyone enjoys it, we'll post the commercial to "Out of Fucus" once the spot has aired.

Go Packers!

Happy Birthday To Us

Wow, that first year flew by fast, where the heck did 2010 go? Focal Point turned 1 year old on February 1, thus completing a busy and successful first year. We've had the opportunity to work with dozens of great clients and produced creative marketing efforts that had an impact on our community and region. Everyone here at Focal Point is thrilled with what we've been able to accomplish so far, but we're even more excited about what 2011 has to offer. Here's to another year of creativity, collaboration and fun!

Cheers!

Choices & Changes

Choices & Changes - Recovery from Mitch Lewis on Vimeo.

Take a look at the television commercial we produced for Choices & Changes earlier this month. Choices & Changes is an outpatient substance abuse treatment center based in Tri-Cities. We recently gave their company a complete re-branding, including logo, stationary, business cards, website (www.tcchoicesandchanges.com) and this commercial. The client has been very pleased with the work and we're proud to help a company like this succeed.

Holiday Party Recap

The Focal Point Holiday Party 2010 was a blast! Those of you who weren't able to make it missed out on wine, cake, snacks, presents, holiday music, and a whole lot of fun. We enjoyed over 150 guests, some of which walked away with prizes like a gift card to Six Degrees Restaurant, a Wellness Massage courtesy of Therapy Solutions, a copy of the Recipe Manager software, a BBQ sauce collection that would make even Sweet Baby Ray jealous, and more. All in all, we thoroughly enjoyed the evening and thank everyone that made it out. Happy Holidays!

Tri-City Visitor & Convention Bureau print ad

Check out this print ad we created for the TCVCB recently. It's getting a lot of use...the ad will be appearing in the WA State Travel Planner, the WA State Visitor's Guide, Seattle Metropolitan Magazine, and SkyWest Magazine. Not a bad investment, eh?