The taste of something new

Focal Point Marketing is "fresh" off a video shoot for Varieties International, promoting a new apple cross-breed called the Opal Apple. It is a bright yellow color, more vivid than one of it’s parents, the Golden Delicious and it's other parent, the Topaz apple. The Opal is exclusively grown in the United States, from Brotje Orchards in neighboring Prescott, WA. These seasonal tasty treats can be found at local farmer's markets, so keep an eye out and enjoy!

2011 ADDY Awards

Here are the 2011 ADDY Awards we took home back in March, including 15 Silver, 3 Gold, Best In Show (print), and 1 District Silver.

Ignite Youth Mentoring Re-Brand

The Focal Point design team recently took time out of our schedule to help Ignite Youth Mentoring of the Tri-Cities with a brand redesign and event promotion launch. We gave the organization a fresh, new logo and created new branding materials for their annual golf mentoring event. The goal was to modernize the brand so that it appealed to a broad audience, thus hoping to foster increased participation and community involvement.

The Ignite Youth Mentoring "Golf Buddies Miniature Golf Tournament" is on September 3rd, 2011 from 8:00am to 1:00pm at Canyon Lakes Golf Course.

Get Your Bubbleez On!

Check out this music video we made for St. Anthony Hospital in Pendleton, OR to promote hand washing. Get your bubbleez on!

PowerNET Campaign Launch

PowerNET - Artist from Focal Point Marketing on Vimeo.

Here is the first spot in a three-part television campaign for Benton REA's PowerNET. This first ad markets their Wireless Internet Services in rural areas of our corner of Eastern Washington, including Prosser, Grandview, Benton City and West Richland, among others. The spokesman in the ad just happens to be Ken Carter, a northwest artist and father-in-law of our very own Terry Carter. Enjoy.

The REACH Interpretive Center website

This post is a little late, but nearly two months ago we launched the new www.visitthereach.org site for the REACH Interpretive Center. The website will serve as a great promotional tool and news update as the REACH reaches its milestones and development of the building progresses. The interpretive center will serve as a valuable asset to the Mid-Columbia region, and a unique one at that – there is nothing else like it in Eastern Washington!

Focal Point's New Summer Hours

Summer Hours Announcement from Focal Point Marketing on Vimeo.

Starting this week, Focal Point is announcing its summer hours that will last through August 31, 2011. During this time, we'll be open Monday - Thursday from 7:00am to 6:00pm, and Friday from 8:00am to Noon. Summertime = fun time!

Focal Point Staff Photo

Here is the Focal Point team in action!

River Ranch Houseboats Teaser Ad

River Ranch Boats - Teaser Ad from Focal Point Marketing on Vimeo.

Check out our latest creative project – a teaser commercial for River Ranch Houseboats.

National ADDY's, Here We Come!

FOCAL POINT MARKETING WINS SILVER CHINOOK ADDY AWARD IN DISTRICT ELEVEN AND WILL ADVANCE ON TO THE NATIONAL ADDY AWARDS

In March, Focal Point Marketing tallied 19 Chinook ADDY Awards, including Best Of Show – just over a year after we launched. All of the winning awards advanced to compete in District Eleven of the American Advertising Federation. District Eleven is located in the Northwest and is made up of Alaska, Idaho, Montana, Oregon and Washington states, as well as the Canadian provinces British Columbia and Alberta. There are 15 Districts that will be competing in the National awards.

The award for Focal Point Marketing went to a photograph taken by Mitch Lewis, titled “Under The Bridge.” The photograph will compete against over 1,500 other national finalists for a National Addy Award on May 6^th and 7^th in Washington, D.C. National winners will be presented at the National Addy Awards Show in San Diego CA on June 4, 2011 held in conjunction with the AAF National Conference. The American Advertising Federation’s annual ADDYs were established in 1959 to recognize outstanding contributions to advertising and design.

Focal Point takes home 19 Chinook ADDY Awards

Your friends at Focal Point Marketing & Multimedia are proud to announce that we reeled in 19 awards at this year's Chinook ADDY Awards (American Advertising Federation), including the prestigious "Best In Show." We tallied fifteen Silver ADDY's for clients like Legacy Ford, St. Anthony Hospital, Three Rivers Convention Center, Six Degrees Restaurant and more. Two of the three Gold ADDY's came from photography, while the third Gold winner (and Best in Show recipient) was Knutzen's Meats for the BBQ sauce packaging design.

All in all, it was a very successful outing and many of the winners will be going on to compete at the Washington State level in Seattle against some of the bigger ad agencies. We're extremely proud of our staff, and we'd like to thank our terrific clients for trusting in our expertise.

Mid-Columbia Energy Initiative branding

We've had the pleasure to work with TRIDEC through the branding process of the Mid-Columbia Energy Initiative, a great coalition of local energy leaders looking to secure energy independence in our region and in the United States. This logo is the result of our integrated branding process that will spread across a wide range of materials.

Legacy Ford Super Bowl Spot

Here is the Legacy Ford commercial that first aired during the Super Bowl. Enjoy.

Legacy Ford- Superbowl from Mitch Lewis on Vimeo.

Look for our Legacy Ford Super Bowl ad

Sorry everyone, there isn't room to step away from your TV's during the commercial breaks at this year's Super Bowl on Sunday. Why, you ask? Because there's sure to be some great advertising/commercials during the game, including a spot we created for Legacy Ford of Pasco. Hope everyone enjoys it, we'll post the commercial to "Out of Fucus" once the spot has aired.

Go Packers!

Happy Birthday To Us

Wow, that first year flew by fast, where the heck did 2010 go? Focal Point turned 1 year old on February 1, thus completing a busy and successful first year. We've had the opportunity to work with dozens of great clients and produced creative marketing efforts that had an impact on our community and region. Everyone here at Focal Point is thrilled with what we've been able to accomplish so far, but we're even more excited about what 2011 has to offer. Here's to another year of creativity, collaboration and fun!

Cheers!